9 May, 2006
Zookoda : RSS to email service - a case of the old meets the new, makes the newest?
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RSS/Atom/Feeds etc
Zookoda have today released the latest version of their service, after 8 months of beta-testing it.
It's a good way to further deploy RSS feeds, and shows continuing evidence that they can be utilised in methods which combine established mechanisms, with newer technologies.
If your customers or readers etc, still do not wish to use RSS as the method of getting to your content/information, don't worry. They can STILL benefit from RSS, even though they may or may not have to know anything about it.
The methodology is quite simple and, for now, free.
You give Zookoda your RSS feed, and then await for customers to subscribe [or import your existing client base etc].
Then, on a schedule set by you, the contents of the feed are emailed out [when new items are added etc etc] and your customers simply receive an email.
The beauty is...all you need to do, is maintain your RSS feed and the clients who do NOT want to use feedreaders etc, can still be kept abreast of your content.
This is clever. It is no use simply demanding that your clients update their heads to cope with the many, and varied, demands that RSS feeds place upon them...they'll not thank you for that, and who wants to be friendly with an arrogant, demanding content/information/product supplier?
Best to accomodate many people, most of the time...let your email savvy clients takein your content via email, and your RSS users will readily lap up your feeds.
RSS need not be exclusively for those with a leaning towards technology, it is meant for information propogation...and I believe that this should be welcomed, in ANY guise.
Warm wishes, my many marketing muckers,
Mike